The global business landscape and consumer behaviour have been changing at an increasingly rapid pace since 2020. Changing the media content or the way it is displayed to better fit the culture of a certain country or fit a particular region and help reach a global market has existed decades ago, but has particularly boomed ever since COVID-19 made the world rethink how to work and quickly adapt. Check out the top 4 audiovisual translation trends to be considered when outlining and planning your localization or marketing strategies.
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