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In the media field, there are three timed text assets. These are: a) subtitles, which we will discuss further in detail, b) SDH (subtitling for deaf and hard-of-hearing) also known as CC (closed caption), and finally, forced narratives, which are text overlays that are important in the story and not covered in the audio such as: location and details of a person talking to the camera.
Subtitling is one of the multimedia localization services. It is an audio-visual translation mode; audio for the dialogue and visual for other elements in the actual video or recording that tells the story or narrative. And though it may seem easy, there are so many things to consider while subtitling, whether it’s a translated text or just the original script written on the screen.
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Blog
SAP Software Translation: An Overview of SAP Translation Style Guide
Welcome to the third blog of our series on SAP software translation. In the two first blogs, we introduced to you a brief summary about SAP, the reasons why SAP software translation is different than any other software translation, as well as the essential tools that you have to be familiar with to handle various SAP-related texts. Now, it is time to have a look on the translation style guide approved by SAP to be used while translating SAP materials.
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A Look into Culturalization
Localization, known as a multi-layered process, considers three main categories. First, linguistic issues, which includes all matters of translation of text and UI. Second, technical issues concerning the potential need to redesign and reengineer the product. Finally, content and cultural issues that take care of adapting the information, presentation, and functionality of the product for a local audience. The last category is referred to as “culturalization”, which we’re discussing throughout this article.
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5 Reasons Why Software Localization
Some software applications are made in specific languages for specific locals. Users with languages other than the available one may be willing to use the same applications. In this case, these applications will need to be localized. In this article, we’ll discuss the benefits of software localization to your brand.
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Book Translation and eBook Generation Services
Some publishing houses seek to translate books into other languages and resort to relying on a professional language service provider. Translated books make it easier for more readers to purchase and consume them. However, the book translation process is not that simple. It’s a multi-layered process that needs professional translators in order to be done.
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Games Localization In The Middle East: The Great Opportunity You Are Missing
In 2018, the games industry was worth 148.8 billion dollars, while in the Middle East the industry value formed 4.8 billion dollars which is 3% of the whole industry.
Senior market analyst for Newzoo, Tom wijman, stated in the dubai event, ON DXB that the Middle East region if a very promising market and one of the fastest growing in the game industry across the world.
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Covid19 Impact on Multimedia Consumption and Online Streaming
The digital transformation of the media and entertainment industry has given rise to many OTT (Over the top) media and streaming services as compared to traditional pay-tv. Many movies & shows use a language other than the users’ own, which has paved the way for media localization. Many streaming services allow users to watch movies & shows in the users preferred language, which mostly gives the user the preference to watch with subtitles or voiceover options.
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Subtitling for the Deaf and Hard of Hearing (SDH): 5 Approaches
Audiovisual Translation (AVT) production is important to the deaf and hard of hearing audience, giving them the right to watch and enjoy the audiovisual products as a category of the viewers. Due to their impaired hearing, only subtitling is the most appropriate approach enabling them to communicate and understand such products.
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