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The main goal of a Company’s Localization strategy is to make its website easily readable and local to each community in its own language. Between globalization and localization, many companies, regardless of their field of activity, choose the third path - localization, a subtle intermediary that combines the global unity of the brand image and the ideal adaptation to the specifics of national expectations.
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Blog
Most Commonly Used CAT Tools
In the previous article, we talked about the definition, components, and benefits of CAT tools. As mentioned there, CAT tools are important for making translation easier, faster, and more accurate. In 2019, Proz made a survey for full-time professional translators who use CAT tools to check what are the most commonly used ones.
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What is a CAT Tool (Computer-Assisted Translation)?
CAT stands for "Computer-Assisted Translation" and sometimes referred to as "Computer-Aided Translation". A CAT tool is a software used by translators and linguists. It supports the translation process and helps translators edit, manage and store the translation projects. Hence that, CAT tools are NOT machine translation tools, but machine translation could be an additional feature or a component of a CAT tool.
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5 Mistakes to Avoid While Translating or Localizing Your E-commerce Website
Your website is your main asset in increasing your e-commerce income. For an attractive website, it needs to have all the requirements that your customer can ever possibly demand. With the advancement in technology, more impressive tools and apps are available for your ease. Moreover, the web and app development facilities allow your users to have a good experience at your e-commerce website. Many companies can help you in establishing and creating a user-friendly e-commerce website.
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Movie Translation and Arabic Subtitling: A Case Study on Harry Potter Series
With a large number of Arabic-speaking populations, subtitling into Arabic is a means for encouraging the masses to consume non-Arabic multimedia. Turkish, Indian and Korean TV series have been recently dubbed into Arabic and succeeded to attract a great audience in Egypt. On the other hand, as Arab people’s second language is English and they understand it well, they prefer to watch American/British movies in the English language with Arabic subtitles rather than watching it dubbed.
Additionally, there are some restrictions in the Arabic World for dubbing the Hollywood American competitive movies, as this may take the Arabic audience's attention away from the Arabic movies.
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Types of eLearning Authoring Tools and How to Choose Your Best Fit
Authoring tools are made to be easy for ordinary computer users to create eLearning content professionally. Unlike the early days of eLearning that depended on programming, developing eLearning content by using authoring tools is less time-consuming and simpler using text, images, and quizzes.
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What is an eLearning Authoring Tool? + LMS (Learning Management System)
While both are different, they are complementary to each other. eLearning authoring tools are used first in the step of creating the training content whether it's a video, article, webinar, etc. The output here is usually in SCORM format. After that, you should upload your output SCORM to an LMS. An LMS is an online platform or store for organizing and managing digital training that learners can access to go through the learning process. An LMS also tracks learners' progress and levels, calculate grades, and generates certificates.
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The Ultimate Guide to Subtitling
In the media field, there are three timed text assets. These are: a) subtitles, which we will discuss further in detail, b) SDH (subtitling for deaf and hard-of-hearing) also known as CC (closed caption), and finally, forced narratives, which are text overlays that are important in the story and not covered in the audio such as: location and details of a person talking to the camera.
Subtitling is one of the multimedia localization services. It is an audio-visual translation mode; audio for the dialogue and visual for other elements in the actual video or recording that tells the story or narrative. And though it may seem easy, there are so many things to consider while subtitling, whether it’s a translated text or just the original script written on the screen.
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SAP Software Translation: An Overview of SAP Translation Style Guide
Welcome to the third blog of our series on SAP software translation. In the two first blogs, we introduced to you a brief summary about SAP, the reasons why SAP software translation is different than any other software translation, as well as the essential tools that you have to be familiar with to handle various SAP-related texts. Now, it is time to have a look on the translation style guide approved by SAP to be used while translating SAP materials.
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A Look into Culturalization
Localization, known as a multi-layered process, considers three main categories. First, linguistic issues, which includes all matters of translation of text and UI. Second, technical issues concerning the potential need to redesign and reengineer the product. Finally, content and cultural issues that take care of adapting the information, presentation, and functionality of the product for a local audience. The last category is referred to as “culturalization”, which we’re discussing throughout this article.
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5 Reasons Why Invest in Software Localization
Some software applications are made in specific languages for specific locals. Users with languages other than the available one may be willing to use the same applications. In this case, these applications will need to be localized. In this article, we’ll discuss the benefits of software localization to your brand.
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Book Translation and eBook Generation Services
Some publishing houses seek to translate books into other languages and resort to relying on a professional language service provider. Translated books make it easier for more readers to purchase and consume them. However, the book translation process is not that simple. It’s a multi-layered process that needs professional translators in order to be done.
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Games Localization In The Middle East: The Great Opportunity You Are Missing
In 2018, the games industry was worth 148.8 billion dollars, while in the Middle East the industry value formed 4.8 billion dollars which is 3% of the whole industry.
Senior market analyst for Newzoo, Tom wijman, stated in the dubai event, ON DXB that the Middle East region if a very promising market and one of the fastest growing in the game industry across the world.
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2020 Impact on Multimedia Consumption and Online Streaming
The digital transformation of the media and entertainment industry has given rise to many OTT (Over the top) media and streaming services as compared to traditional pay-tv. Many movies & shows use a language other than the users’ own, which has paved the way for media localization. Many streaming services allow users to watch movies & shows in the users preferred language, which mostly gives the user the preference to watch with subtitles or voiceover options.
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Subtitling for the Deaf and Hard of Hearing (SDH): 5 Approaches
Audiovisual Translation (AVT) production is important to the deaf and hard of hearing audience, giving them the right to watch and enjoy the audiovisual products as a category of the viewers. Due to their impaired hearing, only subtitling is the most appropriate approach enabling them to communicate and understand such products.
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Internet Speed impact on Localization Industry
People are becoming more into technologies and online-streaming multimedia. This requires better internet connection over time. The internet speed is accelerating thanks to new technologies. This helps games companies, video makers and other multimedia producers stream more games and content for users that enables them to access more multimedia and play online games more often.
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How 2020 Affects the Games Localization Industry
The whole world is stressing out about the Coronavirus, or COVID-19. The situation is getting rougher and more cases are getting reported every day. COVID-19 is still under research, while scientists are still testing and developing its vaccine formula with the help of the World Health Organization (WHO). In the meantime, more than 20 treatments are being developed around the world.
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Top 14 Languages Spoken in Africa
Africa is a huge continent with a total population of 1.3 billion (United Nations estimates, 2019). This number is equivalent to 16.72% of the total world population.
People of Africa speak about 2,000 languages, not fixed as some languages are still being discovered and some are being eliminated. South Africa on its own has 11 official languages, recorded as the largest number of official languages –on a national level.
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Top 5 Best Practices For Video Game Localization
Video game localization is the process of configuring the software and hardware components of a particular game to fit a specific local target market. The process involves customizing the language, images, and cultural contexts embedded to suit the standpoint of its target users. Localization is usually done as a means to expand to another, usually, international market. By catering to another segment game developers get to increase their downloads, strengthen their foothold in the market, and ultimately multiply their income and their influence.
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Enter New Markets and Grow Internationally with Your Multilingual Website!
Culture is important to consider. It affects everything we do, say, read, hear and think. Websites cannot escape the influence of culture, for example, images carry many cultural messages within them as it reflects a lot about your company, service or product. In addition, using specific colors in some countries may repel customers, such as using red in South Africa since it represents mourning and violence.
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ELearning Localization in MENA Region
More and more businesses and educational institutions started to consider the need for training and self-development. The reach of ELearning today is greater than ever with the most rapid growth to close the educational gap. The advancements in internet technologies have resulted in the flexibility of reaching different content and the Elearing industry is set to grow to reach $325 Billion by 2025.
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Funny Mistakes in the Voice Over of Games Localization
Have you ever eaten words before? The answer can be “Yes” for some voice-over artists that have worked for the highest selling video game manufacturing companies, making funny mistakes that have caused big problems for these companies.
As a result, the voice-over in the localization industry needs a lot of expertise to correctly translate an audio content suitable for the target market.
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Translation Tools Now and Then
The translation process is both technical and creative. The translator needs tools to concentrate on producing a high-quality translation that meets the client's satisfaction.
The main purpose for Translation tools, software, and systems is to take care of all technical aspects that save translators time and reduce effort so that he can focus on the translation activity.
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A Look at Two Rare Languages: Hassaniya and Yiddish
Exploring the culture of rare language speakers can be a challenge. Putting the spotlight on Hassaniya language and Yiddish language can clarify the barriers faced by linguists when trying to provide localization and translation services for rare languages.
Here are some important facts to learn about these old and rare languages...
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