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The Chinese language logic is to think about the problems and analyze them, which leads to inefficiency in translation due to the differences between the Western and Chinese cultures in terms of language expression habits. But culture isn’t really the only reason, as Eugene A. Nida, the famous American linguist said in his book “Language, Culture and Translating”: “There are many differences between English and Chinese, and there are great differences in concept, thinking, structure, etc. But from a certain point of view, the biggest difference between English and Chinese is in form and meaning”. These differences are why “Chinglish” exists.
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Translation
4 Audiovisual Translation Trends: 2021 Edition
The global business landscape and consumer behaviour have been changing at an increasingly rapid pace since 2020. Changing the media content or the way it is displayed to better fit the culture of a certain country or fit a particular region and help reach a global market has existed decades ago, but has particularly boomed ever since COVID-19 made the world rethink how to work and quickly adapt. Check out the top 4 audiovisual translation trends to be considered when outlining and planning your localization or marketing strategies.
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Most Commonly Used CAT Tools
In the previous article, we talked about the definition, components, and benefits of CAT tools. As mentioned there, CAT tools are important for making translation easier, faster, and more accurate. In 2019, Proz made a survey for full-time professional translators who use CAT tools to check what are the most commonly used ones.
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Book Translation & eBook Generation Services
Some publishing houses seek to translate books into other languages and resort to relying on a professional language service provider. Translated books make it easier for more readers to purchase and consume them. However, the book translation process is not that simple. It’s a multi-layered process that needs professional translators in order to be done.
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Voice-over localization: Art needs knowledge
Voice-over is the art of recording voices to present a character, or to convey information to a certain audience, making your material memorable. Due to the big demand on the audiovisual materials around the world, the need arose for recording voices for those materials in different languages, which called Voice-over localization.
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Translation Tools Now and Then
The translation process is both technical and creative. The translator needs good tools to concentrate on producing a high-quality translation that meets the client's satisfaction. Translation tools, software, and systems to take care of all technical aspects to allow translator time and reduce effort to focus on translation activity.
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A Look at Two Rare Languages: Hassaniya and Yiddish
Exploring the culture of rare language speakers can be a challenge. Putting the spotlight on Hassaniya language and Yiddish language can clarify the barriers faced by linguists when trying to provide localization and translation services for rare languages.
Here are some important facts to learn about these old and rare languages...
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