The global business landscape and consumer behaviour have been changing at an increasingly rapid pace since 2020. Changing the media content or the way it is displayed to better fit the culture of a certain country or fit a particular region and help reach a global market has existed decades ago, but has particularly boomed ever since COVID-19 made the world rethink how to work and quickly adapt. Check out the top 4 audiovisual translation trends to be considered when outlining and planning your localization or marketing strategies.
Transcreation; the unique process involving adapting a message to make it culturally appropriate for the target audience in terms of feelings, reaction and ideas. This process usually ensures that the same message has the exact emotional impact on different audiences around the world. With globalization continuously growing, the demand for transcreation is becoming incredibly popular in the advertising, marketing and creative sectors.
Wondering when you will need an interpreter?
Interpretation services are more common than you think, they actually play vital roles in almost every aspect of both our daily personal and corporate lives.