Did you know that 75% of the internet users don’t use English as their main language? It’s only 25.9% of the most common languages with Chinese being 19.4%, Spanish being 7.9% and Arabic being 5.2%, according to Staista. That being said, Google has endless English content to choose from, what it is really lacking is high-quality content for languages in other regions. Now, what if you localize your website for other regions? You’ll have less search competition on search engines, thus your pages will rank higher which leads to more clicks and this leads to higher exposure eventually leading to meeting your business goals. Why risk losing potential clients when you can play the search engine algorithms through localizing your content to boost your SEO? Let’s have a closer look.

AI might have sounded like science fiction a few years ago, but it has actually been part of our world for quite a while. It dates back to 1956 when the Logic Theorist was created by John McCarthy to mimic the problem solving skills of a human. With the advancements that have been taking place between 1956 and 2021, AI technology is becoming one of the top five disruptive technologies shaping the language industry. Wondering if this means that translation, interpreting, language instruction, culture testing and voice over talents as we know today will eventually disappear? We’ve created this guide to show you AI’s implications and we’ll leave it up to you to shape the final outcome.

The Chinese language logic is to think about the problems and analyze them, which leads to inefficiency in translation due to the differences between the Western and Chinese cultures in terms of language expression habits. But culture isn’t really the only reason, as Eugene A. Nida, the famous American linguist said in his book “Language, Culture and Translating”: “There are many differences between English and Chinese, and there are great differences in concept, thinking, structure, etc. But from a certain point of view, the biggest difference between English and Chinese is in form and meaning”. These differences are why “Chinglish” exists.