Did you know that 75% of the internet users don’t use English as their main language? It’s only 25.9% of the most common languages with Chinese being 19.4%, Spanish being 7.9% and Arabic being 5.2%, according to Staista. That being said, Google has endless English content to choose from, what it is really lacking is high-quality content for languages in other regions. Now, what if you localize your website for other regions? You’ll have less search competition on search engines, thus your pages will rank higher which leads to more clicks and this leads to higher exposure eventually leading to meeting your business goals. Why risk losing potential clients when you can play the search engine algorithms through localizing your content to boost your SEO? Let’s have a closer look.
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