Video game localization is the process of configuring the software and hardware components of a particular game to fit a specific local target market. The process involves customizing the language, images, and cultural contexts embedded to suit the standpoint of its target users. Localization is usually done as a means to expand to another, usually, international market. By catering to another segment game developers get to increase their downloads, strengthen their foothold in the market, and ultimately multiply their income and their influence.
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